At Roofr, we’re obsessed with our customers. We constantly gather feedback to shape, prioritize, and launch the products they truly need. That’s what makes Roofr’s CRM special. We started by building essential sales tools like aerial roof measurements and digital sales proposals. But when our customers asked for a simple, affordable way to manage and scale their entire businesses, we listened. So, we created a CRM that connects these solutions—along with payments, material ordering, and more—into a seamless, powerful platform. With a clear roadmap ahead, we’re excited to continue expanding and leading the market with innovative products.
We have an amazing culture, strong financials, and best-in-class company metrics. It’s an exciting time to be part of an extraordinary startup that is already successful, yet still early enough to offer its team significant growth, equity, and the opportunity to make a real impact.
This position is for an existing vacancy.What You'll Get to Do:
Drive cross-product impact: Work across multiple product domains simultaneously—building experiments in Proposals, optimizing onboarding flows, and developing features that directly impact acquisition, monetization, and retention metrics
Move fast, responsibly: Operate in a Kanban environment where priorities shift based on experiment results and business needs, requiring you to balance rapid iteration with quality engineering practices
Own end-to-end user journeys: Build features that span the entire customer lifecycle—from signup and onboarding to subscription upgrades and hand-offs to implementation teams
Pioneer AI-driven experiences: Develop and iterate on novel AI-enhanced workflows and experiments that represent the cutting edge of roofing industry technology
Lead with autonomy: Work in a self-directed environment with our product designer and Growth EM, taking ownership of product decisions and driving features from conception to delivery
Build with experimentation in mind: Rapidly set up A/B tests and feature variations, prototype new experiences to drive user value, and help us learn and iterate on growth strategies with measurable business impact
Develop full-stack solutions: Build performant React components and work with Laravel backend following DDD patterns to create robust, scalable features that maintain code quality while enabling rapid experimentation
Make pragmatic trade-offs: Know when to optimize for speed vs. complexity, always considering the unique needs of cross-domain features and growth experimentation
Shape the future of roofing software: Join a small, passionate team where your individual contributions directly influence product direction and company growth trajectory
What You'll Bring to the Role:
Strong full-stack foundation: 5+ years of experience with JavaScript, React, and backend development (preferably OOP with Laravel/PHP), with 2+ years building scalable, multi-tenant SaaS products that serve real users
Database expertise: Strong PostgreSQL skills including query optimization, indexing strategies, and performance tuning for multi-tenant SaaS applications
Growth engineering mindset: Experience building for experimentation and metrics-driven iteration, with a track record of breaking down complex problems into testable proofs-of-concept and rapid experiments
Cross-functional collaboration: Proven ability to work effectively with marketing, product, and design teams, consistently communicating technical tradeoffs to meet both user needs and business requirements
Autonomous problem-solving: You’re comfortable with ambiguity and scoping solutions independently, while knowing when to collaborate. You thrive in early-stage environments where priorities shift and individual ownership drives real impact
User-centered: You’ll have a deep belief that great products serve users while growing the business, with experience building accessible, reliable experiences that earn customer trust
A focus on quality: You value testing and documentation as much as code, and excel at making smart tradeoffs between complexity and speed to ship the right things quickly
Curiosity: A genuine motivation to move metrics and grow the business through thoughtful product decisions, not just technical execution
Bonus Points:
Direct experience on a growth team or working on acquisition/monetization initiatives
Data-driven mindset with curiosity about user analytics and behavioural patterns
An eye for visuals. Design skills aren’t required, but you can think critically about existing designs
Experience building AI workflows in production, or the curiosity to learn
Experience with A/B testing tools (Google Optimize, Optimizely, VWO, etc.)
🏠 What we offer (US + Canada)
When you join our team, you’re not just accepting a job. You’re making a career move. Here’s how we’ll support you in doing some of the most impactful work of your career:
🏝️ Vacation/Paid Time Off:
1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
1 Friday off per month (we call those our laundry days!)
Company wide paid shutdown for the week between Christmas and New Years
Flexible time off
80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
RRSP/401k match
Generous Parental Leave policy
🤝 Perks:
We host an annual company retreat with great team building activities
Ample learning and development opportunities to continue growing your career
Home office setup stipend
Internet and phone allowance
Remote first culture
Weekly Friday paydays!
🤖 AI Notice
At Roofr, we’re big fans of AI. It helps us write job descriptions that don’t put you to sleep, takes notes during interviews so we can actually listen, and even helps us track down awesome humans like you.
Feel free to use AI to prep, research, or get pumped up for your interview (we see you, ChatGPT power users 👀). But when it’s time to chat, we’d love to meet you, not your AI alter ego. Bring your real, unfiltered self, we promise we will too.
And don’t worry, a real, live human is behind every part of our process. Every application is reviewed by a real person, and you’ll always speak with real humans throughout the interview process. No bots, just good people ☺️
⚠️ Important Notice
We’ve been made aware of an individual impersonating Roofr using a fraudulent domain: roofrr.com (note the extra “r”). Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses, instant messaging platforms, or unsolicited calls.
To ensure your application is legitimate, please apply directly through our official careers page: https://roofr.com/careers.
If you receive any suspicious messages or have questions, reach out to us at talent@roofr.com.
Your safety and security are important to us — thank you for your vigilance!
Roofr is proud to be an equal opportunity employer. We are committed to equal employment opportunity in the workplace regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or veteran status.